Get a free Google Business Profile audit

Your Google Business Profile is the single biggest factor in whether you show up in the local map pack when someone in Naples searches "roofer near me" or "HVAC repair Bonita Springs." Most local businesses we look at are leaving easy ranking signals on the table, not because they did anything wrong, but because nobody ever told them what Google actually weighs. A free audit fixes that. We read your profile the way the local algorithm does and tell you exactly what to change.

What a Google Business Profile audit checks

We walk through every field Google uses to decide who ranks in the map pack, then compare your profile against the businesses currently outranking you for your money keywords in Southwest Florida. Here is what gets looked at:

The quick wins an audit usually surfaces

Most of the highest-impact fixes are things you can act on the same day. A typical Naples-area audit turns up some mix of the following:

• A miscategorized profile. A "general contractor" that should be a "roofing contractor," or a profile missing secondary categories that match real searches in Collier and Lee County.
• Empty service fields. Google lets you list individual services with descriptions, and those keywords help you rank. Most profiles list none.
• A thin or keyword-light description that never mentions Naples, Marco Island, or the neighborhoods you actually serve.
• No review-reply habit. Unanswered reviews are a missed engagement signal and a missed conversion moment.
• Stale or sparse photos, which suppress both ranking and the clicks that come from a profile that looks alive.
• NAP mismatches between your profile, your website, and old directory listings that confuse Google about who you are.
• Zero Google Posts, a free, recurring signal that your business is active and worth showing.

How the free audit works

This is a landing page, not a self-serve tool, on purpose. An automated scanner can flag that a field is empty, but it cannot tell you which fix will actually move your ranking in your service area. A person who knows the Southwest Florida market reviews your profile by hand and writes up what matters.

1. You request the audit from the form on our audit page with your business name and website. That is all we need to start.
2. We review your profile by hand, compare it to the businesses outranking you locally, and check your NAP and citations across the web.
3. You get a plain-English write-up of the quick wins, the bigger opportunities, and roughly where you stand against your local competition. No jargon, no obligation.

If the audit shows your profile is already in good shape, we will tell you that too. Often the real opportunity is not the Google Business Profile at all but the local SEO around it, or getting your business cited in AI search engines like Google AI Overviews, ChatGPT, and Perplexity, which increasingly answer "best roofer in Naples" before a human ever sees the map pack.

Who this is for

The audit is built for local Southwest Florida service businesses and practices, roofers, HVAC companies, marine and seawall contractors, plumbers, pool builders, landscapers, law firms, dentists, med spas, real estate teams, restaurants, and medical offices across Naples, Marco Island, Bonita Springs, Estero, Fort Myers, Cape Coral, and Golden Gate. If your customers find you on Google, the audit applies to you. When you are ready to go further than the free review, our plans lay out exactly what ongoing optimization looks like.

Frequently asked questions